Our Story

Are you tired of searching for the perfect electronic fit for your needs? Do you want to save time on market research to identify devices that are suitable for your business? If the answer to these questions is YES, you have come to the right place!

We aspire to be known as the leading and most trusted retailer, wholesaler, and distributor of mobile phones and electronics. We achieve this by providing exceptional customer service through innovative retail initiatives, serving as the region's lowest-cost distributor for our business partners, offering superior solutions to our enterprise customers, and diversifying into new geographies and business verticals.

Touchtel entered the IR Distribution Business for accessories in the UAE in 2020, starting with Sony’s range of accessories and expanding to include multiple brands like Energizer, Totu Life, Anker, and more.

After successfully serving the market and gaining valuable experience in channel management, Touchtel took the next logical step in the accessories business by introducing an exclusive brand to the Middle East and African markets – Miccell. This brand, already successful in the US and Latin America, is highly regarded for its quality. With Touchtel's impeccable sales and after-sales support, Miccell is poised to become a market leader. At Touchtel, we believe in establishing person-to-person connections rather than a purely mechanical approach. We reach out to over 500 retailers, offering personalized service and support for our products and brands. Our ground team covers all of the Emirates, consisting of experienced members like Harish Kumar, Mohamed Jasim, Siyad Poliyodath, and Muhammed Awais. Kashif Siddiqui leads this talented team, who oversees daily operations, planning, analysis, course correction, and team motivation to strive for higher, stronger, and faster achievements.

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Years

20+ years of excellence, delivering exceptional products and services.

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Distribution Network

Available in more than 40 countries all over the world.

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Happy Customers

Going the extra mile to satisfy and make our customers happy.

What Do We Do?

Touch Tel provides a wide exciting range of mobile devices, mobile accessories, and electronic products at prices that will blow your mind. Our product line includes Mobile Phones and Accessories, Tablets, Gaming consoles, Cameras, and Electronics. We offer services for wholesale and retail, E-commerce, B2B Portals, distribution, and trading.

Our Strength

Our Portfolio

Touch Tel is a major importer of high-volume, broad-line electronics, well-versed with business models, business cycles, and the nature of the category. Our company handles the distribution, wholesale, and retail of popular brands like Samsung, and Xiaomi in GCC and Africa.

Operational Fit

Touch Tel is a major importer of high-volume, broad-line electronics, well-versed with business models, business cycles, and the nature of the category. Our company handles the distribution, wholesale, and retail of popular brands like Samsung, and Xiaomi in GCC and Africa.

Our Clients

Segment Fit

We are a device fulfillment partner for Airtel and Telkom in East Africa Distribution. Furthermore, we have mobile accessory brands in UAE and East Africa. Touch Tel has excellent market relationships with h vendors, partners, operators, customers, and the government.

Our Team

"Behind every success, there is a great team."

Saleem Javed

Founder, CEO and Managing Director

Meet one of the brains behind Touchtel. By profession, Saleem is a venture capitalist, angel Investor, and serial Entrepreneur in various industries. Born in India, he moved to Dubai two decades ago in his pursuit of achieving professional excellence. Saleem’s obsession is cutting-edge technology, innovation, entrepreneurship, and dealing with challenging clients., which sets him apart from the crowd. He has always trusted his instincts when spotting innovation and backing the right talent. He is currently working to expand his retail and distribution business with the help of new technology and on-the-ground live wire teams.

 

Vaseem Javed Khan

Director – Africa

Vaseem is a dynamic sales and revenue expert with approximately 20 years of experience in the international market. He has experience putting sales plans into action and managing product portfolios for a variety of brands. He is a capable leader who can train and motivate employees to increase efficiency in the company’s day-to-day operations. According to him, sales are determined by the salesperson’s attitude rather than the prospect’s attitude. Vaseem joined the company in 2013 to increase brand awareness throughout the African continent.

 

Kashif Siddiqui

Head-Business Optimization

A seasoned Business Development Specialist having over 24 years of rich experience in Management and Channel Development. Holds expertise in developing channels for different products and opening new markets. He has a proven track record of offering exceptional customer and client assistance and dealing effortlessly with them. Previously, he has helped organizations like Cisco, Dell, Jumbo, Etisalat, Hisense, and Wiko in increasing their market shares and achieving profitability. Kashif is the one who doesn’t mind going through the grind to get results.

Distribution Team

Van Sales

Touchtel entered the IR Distribution Business for accessories in UAE in the Year 2020 with Sony’s range of accessories along with multiple brands like Energizer, Totu Life, Anker, etc. After catering to the market and gaining enough experience in channel management, Touchtel took the next logical step in the accessories business by bringing in an exclusive Brand to the Middle East & African markets – Miccell. This brand, which is successfully selling in US & Latin America scores very high on Quality, coupled with Touchtel’s impeccable sales & after-sales support is sure to become a market leader soon. We at Touchtel believe in People to People contact rather than a purely mechanical approach and thus reach out to 500 + Retailers to sell our products and Brands, giving each of them personalized service and support. We have a ground team with years of experience amongst them. Harish Kumar, Mohamed Jasim, Siyad Poliyodath & Muhammed Awais are the Sales Crew Members covering all the Emirates. Kashif Siddiqui captains this talent for all daily operations along with Planning, Analysis, Course Correction, and team Motivation to strive and achieve higher, stronger & Faster.

Touchtel - Team

Global

At Touchtel, our sales team is the driving force behind our success in the mobile and accessories industry. Comprised of skilled professionals with a passion for technology and a deep understanding of our products, our sales team consistently goes above and beyond to meet and exceed customer expectations.

With their extensive product knowledge and a keen sense of market trends, our sales team members are adept at identifying the perfect mobile and accessory solutions for our diverse customer base. They engage with clients in a friendly and approachable manner, taking the time to understand their unique needs and preferences. By leveraging their expertise, our sales team ensures that every customer receives personalized recommendations tailored to enhance their mobile experience.

TouchTel

Vision

We aspire to be known as the leading and most trusted mobile phone and electronic retailer, wholesaler, and distributor by Providing exceptional customer service through innovative retail initiatives. Being the region’s lowest-cost distributor for our business partners. Providing superior solutions to our enterprise customers Diversifying into new geographies and new business verticals

TouchTel

Mission

We aim to establish links with global brands and make them available to the ever-growing, demanding, and multi-national community of the Middle East and Africa. All in all, we aim to provide quality products to our customers for leading a quality lifestyle.

Contact Info

We value your feedback and would love to hear from you. Please feel free to get in touch with us.

Freezone Office Address

Dubai Airport Freezone Office:- 4WB G43,
Dubai Airport Freezone Authority, Dubai UAE

Head Office Address

Office Number 206B, P114-132,
Sheikha Mariam Building, Al Maktoum Street,
Baniyas Square, Dubai, UAE

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